To what extent can the marketing mix be quintessentially standardised Essay

To what extent can the marketing mix be quintessentially standardised within the international marketplace - Essay Example strategies which are incorporated into the new competition that is a part of the market as well as the changes which have occurred within the internal and external environment are also altering the strategies which can be used. Defining the marketing strategies in the marketplace as well as the standardization which can be used can also offer new implementation of marketing in a different manner at a global level. The foundational concepts that are associated with marketing and the international marketplace are relevant because of different activities, organizational structures and practices which are required by organizations. The marketing strategies which are used are now an integral part of building an international marketing scenario, specifically with corporations that are beginning to expand globally and which are interested in creating multinational corporations. The strategies which are incorporated into the marketplace are essential because they create a relationship within the internal organization as well as through the customers that are interested in a business at an international level. The activities which take place, structure of the company and the ability to communicate effectively with those that are looking into different corporations then become an integral part of the marketing initiatives. Ensuring that the communication from marketing as well as the responses that are incorporated into the different organizations is effective makes a difference in the capabilities of an organization to work toward an international reputation (Czinkota, Ronkainen, 17, 2007). The concept of marketing is not only important because of the need to create new strategies to meet the international expectations within the market. There are also alterations that are related to the process which has to be incorporated as well as the ability to move through the benefits and challenges which are associated with international marketing. Surviving through